ParentSavvy.com Featured in SHSMD Spectrum Magazine

Methodist's ParentSavvy.com is featured in the May/June 2017 issue of Spectrum, a publication of the Society for Healthcare Strategy and Market Development of the American Hospital Association. To read the article, which begins on page 6, click here. 

About ParentSavvy.com

ParentSavvy.com is a child health and parenting resource offering parenting advice, tips, tools, expert answers to parents' questions and partnerships with local family-focused organizations, including the Omaha Storm Chasers, Fontenelle Forest and — coming soon — the Omaha Children's Museum.

MHS Manager of Interactive Strategy and Production Sue Klein is the creator of ParentSavvy and the author of this Spectrum article, which outlines the history, strategy and continuing success of the ParentSavvy website and brand. She has presented ParentSavvy at health care conferences at Mayo Clinic and Johns Hopkins.

Since its inception, ParentSavvy.com has won numerous awards, including the PR Daily International Social Media Award, e-Healthcare Leadership Awards (Best Integrated Marketing, Best Overall Internet Site, Best General Consumer Health Content) and Greystone Best in Class Award (Consumer Health Content). 

With its award-winning content and value-added partnerships with local family-focused organizations, ParentSavvy has become a popular community hub for parents of newborns, toddlers, school-age children, adolescents and teens.

About SHSMD & Spectrum

The Society for Healthcare Strategy & Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare strategists, planners, marketers, and communications and public relations professionals nationwide. 

Each issue of SHSMD's Spectrum contains four feature stories presenting best practices and case studies in healthcare strategy, marketing, and communication and public relations.